In the Season 3 premiere, Joe Zee lends his expertise to menswear line Unruly Heir and helps design a tuxedo for Mario Lopez to sport at the Emmys. Later, Zee helps the brand owners prep for a pitch to an editorial director.
Joe Zee helps struggling fashion designer Prajje Jean-Baptiste get back his mojo by designing outfits for "Good Morning America" anchors Lara Spencer and Josh Elliott, and setting up an appointment with the fashion director for US Weekly. Later, a presentation is mounted for buyers at Bloomingdale's.
Joe tries to bring success to designer Andrea Diodati and her business, yet the whimsical creations and a poor initial presentation pose problems.
Joe works with former "Project Runway" player Korto Momolu and helps tame her overdone designs and revamp her team. Momolu is also tasked to spin out a dress for Mary J. Blige and showcase a collection.
Joe challenges designer Brooke Rodd to refocus her line of California beachwear to a more bicoastal vibe.
L.A.-based designer Ina Soltani tries to take her celebrity line and give it a more everyday appeal, and is challenged to come up with a look for Ashley Madekwe's TV character on "Revenge" and promote a capsule collection for the online boutique Shopbop.
Nicole Richie gets help launching a collection for QVC.