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Samantha and Endora eat a delicious Italian meal at Mario's, and then they learn that Mario's is a one man operation. Business is so bad it's on the verge of closing. Samantha discusses it with Darrin, and decides how she can help: the places a full page ad, magically, to encourage folks to Eat At Mario's! Too bad for Darrin, his current client is Mr. Baldwin, who owns the Perfect Pizza Parlor chain.