3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX, will debut "BULLPROOF", the first-of-its-kind native 3D "sportumentary" program Thursday, May 5 (9PM ET/PT). Featuring some of the world's most extreme man-versus-beast encounters, this one-hour weekly series documents the danger and drama of a group of professional bullfighters as they risk their lives to save the cowboys of the Championship Bull Riding (CBR) circuit. "BULLPROOF" is produced by Wild Eyes Productions and Digital Revolution Studios. Tim Pastore will serve as Executive Producer on behalf of 3net. (Source: 3net)