On a real working ranch, contestants say goodbye to modern conveniences such as phones and indoor showers. At this rugged cowboy “boot camp,” they must learn to rope, ride and wrangle. Country star Blake Shelton makes a special musical appearance.
Professional cowboy Rocco Wachman, bull rider Judd Leffew and champion team roper Shawn Stephens prepare the contestants for life on the range, before embarking on a grueling six-day horse trek to their final competition in a historic rodeo arena.
Newfound cowboy skills are put to the test in a final challenge where they must rope a steer, barrel race and ride a 1,200-pound live bull in hopes of earning a $25,000 cash prize and custom-made COWBOY U saddle and belt buckle.
The event the city slickers have been waiting for since the day they arrived at Cowboy U is finally here. It's the rodeo, and there's $25,000 at stake! The contestants compete in steer wrestling, flag facing and mounted shooting. Then, in the ultimate test of guts, skill and determination, each must face their fear and ride a real bull! Will anyone make eight seconds?