Ten gifted contenders will compete for their own show on HGTV. Host and Mentor David Bromstad gives the Designers their first challenge: to create a vignette, or section of a room, that represents their personal style or brand. To make their space really distinctive, each Designer will have the opportunity to create their own original fabric and wallpaper. The challenge winner will have an item from his or her space adapted for sale on the popular website One King's Lane. Stress levels are high as the Designers race against time to showcase their POV's, and prove that they deserve to be the next HGTV Star. Genevieve Gorder and Vern Yip are joined on the Design Panel throughout the season by fellow HGTV host Sabrina Soto. At Evaluation, the winner of the challenge is declared, and the first Designer is sent home.
For their second challenge, the nine remaining Designers must transform an old industrial warehouse loft into a multi-functional space for living, eating, sleeping and working. The Designers divide into teams to take on the various areas. Some teams get along swimmingly, but others butt heads under the pressure. In keeping with the theme of repurposing this old warehouse loft, each Designer must also creatively update a vintage item and integrate it into their space. This item forms the basis for their first camera challenge, intended to test their TV hosting abilities. Host and Mentor David Bromstad asks each contender to show the viewers how they are transforming and using their vintage item. The performances are wildly varied, from smooth and slick to comically disastrous. At Evaluation, the Designers must defend their work before the Panel, HGTV hosts Genevieve Gorder, Vern Yip and Sabrina Soto. The winner of the Loft Challenge is declared, and one Designer is eliminated from the competition.