The first episode of the series, but not the first Alan Partridge. This follows the Christmas special Knowing Me, Knowing Yule, With Alan Partridge, and focuses on his life. In this episode, Alan is trying to get his life back and career back on track as he prepares for a meeting with the Chief Commissioning Editor for BBC Television.
Alan has to face reality regarding his company, Peartree Productions, in the aftermath of his meeting with Tony Hayers. But all is not so gloomy as Alan gets a date for Valentine's Day! Jill, receptionist from Peartree Productions, agrees to go out for a day and night on the town with Alan, who works his charm on her.
Alan lands himself once more in the deep and murky as he alienates himself from the local farmers. Meanwhile, he has the chance at doing a corporate video for a local boating company; trouble is, they need his wife as well.
Boredom, thy name is Alan. His home, a.k.a. the Linton Travel Tavern, is under renovation (since Alan is the only lodger), and ends up a bit at a loose end, alone, and with nothing to do. Never to fear -- Alan's imagination is here!
Alan once more is chomping at the entertainment bit, this time in two areas: An Afternoon with Alan Partridge, which is basically a TV chat show that isn't on TV; as well as meeting with two Irish producers looking to talk to Alan about the possibility of hosting a cross-Sea TV show. Alan also gets a chance to meet 'his biggest fan'.
Alan's big break may be just around the corner as he learns of some tragic news that puts a smile on his face. He attends a funeral where he gets some good news and decides to prematurely celebrate!
Alan is bouncing back! While watching the counter, at the BP petrol station, for Michael, Alan comes across his old teacher -- now the headmaster -- who suspects Alan is working there. But Alan persuades him not only does he not work there, but also his remarkable story of bouncing back is something the children would love to hear about, and thus schedules a talk for them.
Alan's new company, Apache Productions, is on the hunt for a new client, which they find in Dante's, a fireplace company. The burning issue is can Alan successfully deliver a light-show and pyrotechnics without it blowing up in his face?
Alan has an alter-ego, and his name is Dan! While chatting with Michael at the BP garage, in walks a man who walks, talks, and acts just like Alan! This connection leads Alan to be asked to give a speech at a 'bravery' awards ceremony. Can this match made in heaven last forever?
It's the bank holiday weekend! Whatcha doin'; who's with ya? Alan plans to have a Bond marathon, watching all the 007 films back to back with Michael... at least that as until Alan's jealousy emerges over 'Tex': one of Michael's customer-friends who's into American things.
Alan has to prepare for a visit from Inland Revenue, who are doing a routine check; but are Alan's nerves up for the task? This hairy situation leads to a row between him and Sonia, as Alan wants her to be 'little shut up Sonia': zip!
Religion, thy name is Alan. Alan is guest on Prayer Wave, a radio talk show, where he is asked to speak about his book, Bouncing Back. With the prospect of working for the station, Alan invites the host to Lynn's baptism, where Alan does his best to impress; and make an impression he does indeed!