Life moves at a non-stop pace for Jake Phillips, a New-York based publicist-to-the-stars who's the key player at Magnum PR Agency. Handsome, incredibly well-dressed, he's on call 24/7 to meet the needs of his A-list clientele. Whether it's a macho action star caught in an embarrassing clinch, an older actress trying to dump her much-younger (and even more famous) boyfriend, or two warring teen divas - Jake is there to spin the facts and control his client's image, a task that often leads him into unexpectedly funny situations. Complicating his work life even further is his boss, Naomi (Malick), a woman in a people profession who frankly can't stand people, and who often uses Jake to act as her go-between when things get too personal with the staff or the clients. The fact that Naomi is an expectant single mom in the difficult final stretch of her first pregnancy doesn't help matters. Brooke (Bowen) is an office temp who doesn't take any of Jake's BS, and she's one of the few women who has ever said "no" to a date with him.
But the drama in Jake's professional life has nothing on his personal life, as he strives to find the perfect girl to commit to, once and for all. A one-time player, he's determined to find "the one" woman to settle down with. But that's a little difficult for a guy who's so hard to pin down he can't even commit to a home - he lives out of a hotel. He came close to commitment once, but when his fiancée dumped him flat, it left Jake a little vulnerable. His friend since childhood, Adrian (Gomez), a married dentist living in the suburbs, vicariously enjoys Jake's adventures and offers him a sympathetic ear when things don't go right. Then there's Patrick (Hoffman)... he's a performance artist and David Blaine-wanna-be who crossed Jake's path when Jake dated Patrick's old girlfriend. Jake's been trying to get rid of him ever since, without much luck, and he pops up at the oddest times and most difficult moments in Jake's life.