The first live drama series on television included live commercials for Kraft products. The show featured works by writers like Rod Serling (The Twilight Zone) and playwright Tennessee Williams. The casts included actors like Elizabeth Montgomery (Bewitched), Beatrice Arthur (Golden Girls), Grace Kelly (many Hitchcock movies and future Princess of Monaco) and Jack Klugman (The Odd Couple) and James Dean (better known from movies like Rebel Without a Cause and Giant).
The show aired on NBC from 1947 to 1953. In 1953, Kraft launched another version of Kraft Television Theatre which aired on ABC.