Throughout the season, the LFL and MTV2 will present 20, half-hour highlight episodes along with the Western and Eastern Conference playoffs. Each week, viewers will be able to check out all the hard-hitting moments from the week's featured LFL game, gain access to the sidelines and the locker room - proving that this is not your grandfather's brand of football.
"We are excited to partner with the Lingerie Football League to bring all the feminine ferocity of 'Friday Night Football' to MTV2 every week," said Eric Conte, SVP, Programming and Production, MTV2. "We are eager to build upon all the excitement that the LFL and its hardcore fan base has generated to date to deliver fast-paced head turning programming that fits perfectly within MTV2 fall programming slate."
The LFL is an extension of the most popular Super Bowl halftime counter-programming special in history called the Lingerie Bowl. Since its premiere in 2004 the bowl is seen annually by millions of die-hard football fans worldwide. Broadcasts of LFL games feature celebrity hosts, NFL greats, national recording artists and of course the 7-on-7 full-contact tackle football game played by athletic models.
Having achieved viewership and commercial success for the Lingerie Bowl broadcasts, the LFL extension was formed and launched in fall 2009 with (10) franchises in major US markets featuring some of America's most athletic and beautiful models competing at NBA and NFL arenas and stadiums on Friday nights as part of LFL, Friday Night Football. (Source: MTV2)