Perry White: Jimmy, this is a newspaper, not a checkout rag. The Queen’s pecadillos after a few too many sherries is not my idea of a “good one.”
Rose Collins: I work for Mr. and Mrs. Mark Moskul.
Lois: Mark Moskul the developer?
Rose Collins: Yes.
Lois: He’s practically built every other building in Metropolis.
Rose Collins: I take care of the house. Nicky and I live on the estate. He and their son Chris are both eight, and... they always play together, and...
Clark: And... the kidnapper took the wrong kid.
Lois: (reading the ransom note) I have your son. If you want to see him alive again bring five million dollars to Hobbs River Carnival at midnight. Come alone, no authorities, or the boy will be...
Clark: Don’t you remember what Chris Moskul said? He saw a magic box. Maybe there’s a magician involved.
Lois: That is not a lead. That is a desperate cry for help.
Clark: Oh, now I get it!
Lois: Get what?
Clark: Why you don’t like magic!
Lois: Oh, do tell.
Clark: It drives you crazy not to be in on the secret. You always have to know everything about everything.
Lois: Clark... the moon, and the stars. Doesn’t that look like the box the boy described to us?
Clark: It sure does.
Perry White: (repeated line, uttered after a post hypnotic suggestion) That’s brilliant, Olsen!
Clark: After we left the Magic Club I called the box manufacturer. There were only two made to that specific moon and stars design, and they both belonged to Darrin Romick.
Lois: Superman’s been hypnotized?!?
Constance: Things started changing about three months ago. He was rich again! I thought maybe he’d gone back to the gambling, but then he said it was all from some anonymous benefactor.
Lois: Or a series of kidnappings...
Superman: (in a trance, wrecking parking meters) Wrong is right. Wrong is right. Wrong is right...
Television Voice: You are watching... the Magic Channel... You are watching... the Magic Channel...
Nicky Collins: Look! That’s the box I was in!
Lois: Well, at least we know there’s nothing surprising about this trick anymore. (She lifts the lid. Inside is the body of Dr. Novak. She slams the lid before Nicky can see.) Nope! No surprises!
Constance: Someone like... me, for instance, with only the rudimentary knowledge of hypnosis that Dr. Novak taught me, can turn the world upside down, and have even you, Superman, at my whim.
Constance: It’s time to deliver my message. Superman, you will have the honor of activating my satellite. The Magic Channel - a twenty-four hour cable channel going into homes all over the world. And along with the entertainment, they’ll receive my subliminal signals at no extra charge. Anyone who watches will be at my complete disposal!
Lois: All this because nobody wanted to see you pull a rabbit out of a hat?!?
Constance: It was a secret society that wouldn’t let me in.
Jimmy: All this strange behavior by famous people all over the world was linked to Constance. My angle: Great minds sink alike!
Perry White: That’s brilliant, Jummy!
Jimmy: (thinking Perry complemented him because of the post hypnotic suggestion). All right! That’s it! I cannot stand this anymore! I get it, I learned my lesson. If you don’t think it’s a good idea, just say so.
Perry White: What the Sam Hill is he talking about?
Clark: He means, it Jimmy.
Jimmy Olsen: No, you’re just saying that.
Clark: You didn’t even call him “Chief.”
Jimmy Olsen: You mean it?!?
Perry White: Perry White never says anything he doesn’t mean.