Don takes a meeting with the Heinz representative. He assures him that
his agency doesn't know about the meeting, and asks him about his
current frustration. The rep says that during the war, Heinz was all
about beans; but now ketchup is king. He likes the way Don's mind works,
and hopes that maybe in six months or so they can work together. Don
says why not six days. The rep tells him that he's not sure Don's
company will be around for any length of time. So the answer is not no,
just not now. They part on good terms, but Don is disappointed.
Betty makes hot dogs for lunch and calls in the kids. Sally wonders why
they never eat with Henry. Betty says it's because they don't eat at the
same time, and she wouldn't like his food. Sally says she'd try his
food, and Betty asks if she'd like to eat with Henry. Sally says yes,
and Betty says she'll think about it.
Geoffrey Atherton (Faye's boss) heads up a partners meeting, where they
learn that Phillip-Morris is launching a new cigarette for women only.
Atherton informs them that they should do what they know best, and
that's cigarettes. They have everything in place to take this ball and
run with it. P-M wants a new agency in it on the ground floor, and it's
a $5,000,000 account. That leaves them $17,000,000 shy of the Lucky
Roger and Bert are having a drink, and Roger wants to pursue something
as big as what they had in Lucky Strike. Bert says they don't have the
kind of money such a pursuit would cost them. Lane tells Pete that their
day-to-day payroll will be beyond them by the next bidding cycle. He
thinks they should start reducing staff. Pete asks sarcastically why
they even need an office, maybe they could just work out of a can. Roger
thinks that since they gave Atherton Don and a finder's fee, he should
have aimed higher.
Glen and Sally are talking about her psychiatrist visits. He offers her
a cigarette, but she refuses. He asks if she talks to her mom about him,
and she says she used to, but not anymore. Glen says she doesn't like
him, but then that she doesn't like kids. Sally disagrees, but he points
out that she always says how mean her mom is.
Don sees Midge in the lobby of his building. She tells him she's a
starving artist, and he tells her he has his own agency now. She asks if
they need any freelance artists and he says now's not good, but she can
use him as a reference if she likes. He tells her he lives in the
Village now, and she realizes he's not married anymore. She invites Don
to her place, to meet her husband. He begs off at first, but then
agrees. She tells him they didn't get married for romance, and if he
comes over he can buy a painting and she'll cheer him up.
Sally talks to her psychiatrist while they play Go Fish. The doctor
tells Sally she's very proud of her for learning to manage her anger
towards her mother. She says that they only need to see each other once
a week now, so Sally can have fun, ride bike, see her friends.
Midge's place is a bit of a run down hovel. Her husband gets Don a
drink, and shows Don her paintings. He says she would love for Don to
have one, but he seems to have misplaced the price list. Whatever works
for Don is fine with him. If Don buys a picture, Midge will likely do
whatever he wants. He tells Don that Midge was very excited when she
tracked him down. Since she told Don she just happened to run into him,
Don is surprised. Don gives him money so he can go get some groceries,
and once he leaves, Midge calls her husband an idiot, and says he's just
going to put that money in his arm. Don asks Midge what heroin is like,
and she tells him it's amazing, but she doesn't know how to stop. He
gives her $300 for her painting. She tells him she can't cash a check,
so he gives her $120 cash. She tries to kiss him but he pulls her away.
He says he doesn't have car fare and she tells him to walk across the park.
Betty is talking to Sally's doctor. She tells Betty she only needs to
see Sally once a week now, but Betty disagrees. The doctor tells her
that she sees that Betty needs someone to talk to as well, so she
recommends Dr. Evelyn Shapiro for her. Betty doesn't want to talk to
anybody but Sally's doctor, and the doctor acquiesces.
Don is doing tongue twisters to try to relieve stress before the
Phillip-Morris meeting. Megan arrives to announce that it's time to go.
Peggy says he'll do fine. Atherton tells the partners that
Phillip-Morris canceled the meeting. They went with Leo Burnett. Maybe
in six months. Don says they don't need a reason for walking away, it's
the desperation. They can smell it on the agency. Roger can't figure out
why they're going for small potatoes. They need United, General Motors.
Lane met with the bank, and asked for a line of credit. They said
they'll need collateral. $100,000 from each of the senior partners, and
$50,000 from Lane and Pete would buy them a six-month line of credit to
keep things going. Paul and Ken are listening on the other side of the
Sally is telling Glen a dream she had where she was flying. Glen says he
flies in his dreams sometimes, too. Sally says she doesn't believe in
heaven, but that makes Glenn nervous. They head home.
Pete goes in to speak with Don. Phillip-Morris set up the meeting, then
told Leo Burnett about it to leverage a sweeter deal. Don says they were
used, and Pete agrees. He doesn't understand why he's being punished; he
doesn't have $50,000 to cover his portion of the collateral. Don tells
him he's doing everything he can. Peggy gets buzzed in. She says they're
all waiting in the conference room. They were going to leave when he
left, but he didn't go, so. She asks what happened, and he tells her
nothing. Absolutely nothing happened. Peggy says they should change
their name, just start over but Don tells her it's not an option.
Pete gets home and Trudy tells him the bank called. He fills her in on
the status, and she forbids him from getting the loan. He tells her she
can't forbid him, and she orders him to lower his voice, and don't even
think about asking her father.
Don sits and stares at Midge's painting after he decides not to toss it.
He starts writing in his journal, "Why I'm Quitting Tobacco". When he
finishes, he makes it a full-page ad in the New York Times. Everybody
sees it. Don gets a lot of calls, and the partners don't take it well.
He says he's not apologizing. Pete says he had a tantrum in the Times.
Megan comes in and says Senator Kennedy's office is on the line. It's
actually Ted Chaough paying a trick on him. Bert says he's leaving the
agency, and Roger tells him to calm down. Megan tells him she loved the
letter, even if it was actually a "He didn't dump me, I dumped him" move.
Peggy's the first one called into the office. Don asks her who she can
live without. She's relieved her neck isn't on the chopping block. Don
rattles off the names that Lane sent him as recommended for termination,
and the entire tobacco division is of course at the top of the list. He
asks her what she thought of the letter, and Peggy tells him that she
thought he didn't go in for those kinds of shenanigans (as a half-grin
flits across her face). Don smiles, too.
Betty sees Sally meeting with Glen. Glen runs away as Betty calls after
him to stay away from her. Sally tries to defend him, but Betty is very
angry and sends Sally to her room.
Faye resigned, and lands in Don's office. He's sorry, but she says this
is good because now they can date. She feels it's a fair trade. Peggy
asks Dr. Martin what happened, and Faye responds that tobacco is very
touchy. Peggy is upset because she genuinely likes, admires and respects
Faye. Faye says she's sure they will work together again someday.
Henry arrives home early for a family dinner. Betty says the
neighborhood is going bad, and she wants to move. Sally bolts from the
table without a word and lands sobbing in her bed. She'll never see Glen
The American Cancer Society wants to meet with the agency about an
anti-smoking campaign. Don wasn't returning their calls, because he
assumed it was a joke. They finally called Roger. Nobody thinks it's any
big deal, except Don. Pete takes Lane aside and tells him he doesn't
have the money. Lane informs him that Don already paid his share. He
nods an acknowledgment and raises his cup to Don. Don nods back.
Peggy and Stan watch everybody leaving with long, sad faces and some tears.
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