It's 1908 and Chicago born Harry Selfridge has arrived in London with a grand plan - to open the biggest and finest department store the world has ever seen. As the pressure builds on Harry to get the store up and running, obstacles continue to mount as well. A frosty reception from the British press, a business partner pulling out at the last minute, an ever-growing staff already on the payroll, and a wife and family arriving from the States - all serve to add stress to the situation. As opening day approaches, Harry pulls out all the stops to achieve his dream, at whatever the cost.
When Selfridge's finally opens, it is missing something - customers. Harry is worried, and knows he needs to capture the imagination of London to get some much-needed publicity. Ellen Love, "The Spirit of Selfridge's," herself gives Harry an idea. He decides he must get the first airplane to cross the Channel and its aviator into the store for a grand exhibition. Will Harry's high-flying ambitions be realized or will his dream crash before it ever gets off the ground?