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Once Upon a Time: The Price of Gold

In Storybrooke, Emma tries to help Ashley Boyd, a young pregnant maid who tries to make a deal with Mr. Gold. Meanwhile, in the fairy tale world, Cinderella makes a deal with Rumplestiltskin but discovers the price is more than she is willing to pay.

Episode Info

Episode number: 1x4
Airdate: Sunday November 13th, 2011

Alternate Airdates:

CA (CTV) Nov 13, 2011
UK (Channel 5) Apr 22, 2012
AU (7TWO) Jun 05, 2012
Germany Sep 18, 2012

  • Currently 7.4/10
7.4/10 (18 Votes cast)


Guest Stars
Lee Arenberg
As Grumpy / Leroy
Tim Phillips
As Sean / Prince Thomas
Jessy Schram
As Ashley Boyd / Cinderella
Meghan Ory
As Ruby / Red Riding Hood
Ted Whittall
As Mitchell / The King

Co-Guest Stars
Jarod Joseph
As Billy
Natalie Gibson
As Female Doc
Catherine Lough Haggquist
As Fairy Godmother
Main Cast
Ginnifer Goodwin
As Mary Margaret Blanchard / Snow White
Jennifer Morrison
As Emma Swan
Lana Parrilla
As Mayor Regina Mills / Evil Queen Regina
Josh Dallas
As David Nolan / Prince Charming
Jared S. Gilmore
As Henry Mills
Robert Carlyle
As Mr. Gold / Rumplestiltskin
Jamie Dornan
As Sheriff Graham Humbert / The Huntsman


Once Upon a Time..

Read the full recap
Episode Quotes
(seeing her new slippers)
Cinderella: Glass?
Rumplestiltskin: Every story needs a memorable detail.

Henry: You're brave. We'll need that for Operation Cobra. Speaking of, you think we need code names?
Emma: Isn't "Cobra" our code name?
Henry: That's the mission. I mean, us. I need something to call you.
Emma: Oh. Um, well, why don't you just call me Emma for now?
Henry: Okay. Well, then, see you later. Emma.

Sheriff Graham: I could use a deputy.
Emma: Thank you, but I have a job.
Sheriff Graham: As a bail bondsperson. There's not much of that going on her.e
Emma: I don't see a lot of sheriffing going on around here, either.
Sheriff Graham: Well, here's your chance to see it up close. There's dental.

Regina: I did a little digging into who you are. What I found out was quite soothing. It all comes down to the number seven.
Emma: Seven?
Regina: It's the number of addresses you've had in the last decade. Your longest stint anywhere was two years. really, what did you enjoy so much about Tallahassee?

Regina: In order for something to grow, Miss Swan, it needs roots. And you... don't have any. People don't change, they only fool themselves into believing they can.

Other Episode Crew

CreatorAdam Horowitz  |  Edward Kitsis
Executive ProducerSteve Pearlman  |  Adam Horowitz  |  Edward Kitsis
Co-Executive ProducerDavid H. Goodman  |  Liz Tigelaar
ProducerKathy Gilroy-Sereda  |  Samantha Thomas
Co-ProducerIan Goldberg  |  Andrew Chambliss  |  Brian Wankum
Consulting ProducerJane Espenson
Associate ProducerStephen Judge
Production DesignerMichael Joy
EditorScot J. Kelly
CastingVeronica Collins Rooney
First Assistant DirectorRobert Duncan (5)
Second Assistant DirectorJennifer Carpenter (2)
MusicMark Isham
Music EditorMichael Baber
Costume DesignerEduardo Castro
Key GripTony Hyland
Camera OperatorRobin Forst  |  Craig Powell
Set DecoratorMark Lane
Location ManagerPhilip Pacaud
Transportation CoordinatorWayne Power
Property MasterBill Burd
Construction CoordinatorHarry Griffin-Beale
Production Sound MixerLindsay Bucknell
Script SupervisorHelga Ungurait
Production CoordinatorClark Candy
Assistant EditorRichard Glazerman
Supervising Sound EditorJoe Schultz  |  Thomas Degorter
Re-Recording MixerTom Dahl  |  Mark D. Fleming
Director of PhotographyStephen Jackson (2)
Art DirectorMichael N. Wong
Post Production CoordinatorMark Sawa
Production ManagerDennis Swartman
Executive Story EditorDaniel T. Thomsen
Makeup Department Head Christopher Mark Pinhey
Main Title ThemeMark Isham
Visual Effects SupervisorAndrew Orloff  |  Dale Fay
Production AccountantMelissa Ruffle
Chief Lighting TechnicianCalen Zantolas
Department Head HairDebra Wiebe
Assistant Costume DesignerMonique McRae
Production StaffNeil Westlake  |  Kristin Agi  |  Brian Cunningham  |  Sheila Millar  |  Mark Soparlo
Canadian CastingJennifer Page  |  Corinne Clark
Warning: Once Upon a Time season 1 episode 4 guide may contain spoilers
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