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Marketing guru and self-made millionaire Jay Deutsch - Chief Executive Officer and Co-Founder of BDA - leaves his life in the Pacific Northwest to travel to Phoenix, Arizona in search of people and organizations in need. Deutsch is participating in "Secret Millionaire" in honor of Susan Brockert, a friend and longtime BDA employee who was murdered by her boyfriend during a company retreat. While in Phoenix, he encounters many grass-roots organizations, including Cup O' Karma, a non-profit that supports victims of domestic violence, Heart For The City, an after-school program that teaches young boys not only the fundamentals of football, but life lessons with a mission rooted in education, and A Stepping Stone Foundation, a community-based organization providing educational programs for both children and their parents. After spending a week in Phoenix, Deutsch shares the surprise of a lifetime with these philanthropic organizations, on Secret Millionaire.