Secrets of the Superbrands
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Alex Riley explores the world of the superbrands - how they get us to buy their stuff, trust them and even idolise them
Episode Info
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
Prev: 1x03 -- Food (May/31/2011)
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
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Crew
Classification: Documentary
Genre: Discovery/Science | Financial/Business
Status: New Series
Network: BBC THREE (
United Kingdom)
Airs: Tuesdays at 09:00 pm
Runtime: 60 Minutes
Premiere: May 17, 2011
Episode Order: 3
Genre: Discovery/Science | Financial/Business
Status: New Series
Network: BBC THREE (
United Kingdom)Airs: Tuesdays at 09:00 pm
Runtime: 60 Minutes
Premiere: May 17, 2011
Episode Order: 3
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