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Secrets of the Superbrands

Secrets of the Superbrands


Alex Riley explores the world of the superbrands - how they get us to buy their stuff, trust them and even idolise them
  • Currently 9.5/10
9.5/10 (2 Votes cast)


Episode Info

Prev: 1x03 -- Food (May/31/2011)


Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

  • Currently 9/10
9/10 (2 Votes cast)

Cast
Alex RileyAlex Riley
As Presenter
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