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Jerry is asked by NBC to pitch an idea for a TV show. With George's help, he and Jerry come up with idea of "nothing" for a TV show. However, George's confidence as a screenwriter is lowered after his mother tells him he isn't a screenwriter. Also, George starts dating Susan, an NBC executive, but their relationship is strained when Kramer throws up on her.
(Inside the Improv Bar)
George: What did they do for toilet paper in the civil war?
George: I wonder what toilet paper was like in the 1860's. Did they carry it in rolls in their duffle bags?
Jerry: Everything with you comes down to toilet paper.
Jerry: That's always the first question with you. Why is that always your focus?
George: All right, so what did they do?
Jerry: I don't know. Maybe they gave out fig leaf clumps to all the soldiers.
George: Well I think it would be nice if there was some kind of historical record of it.
Jerry: Maybe they should have a toilet paper museum. Would you like that? So we could see all the toilet paper advancements down through the ages. Toilet paper of the Crusades, the development of the perforation, the first six-pack . . .