We learn that there are only 173 Rules of Acquisition at this point in history, as opposed to 285 by the 24th century.
Even though the Star Trek
audience know the aliens are Ferengi, the Ferengi never introduce or mention their race. Therefore it stays true to the Star Trek
time line that the name of the species is first introduced to humans in Star Trek: The Next Generation
episode, "'The Last Outpost
T'Pol: There are times I wish Vulcans hadn't learned to repress their violent tendencies.
Ulis: Are you calling me a Thief?
Muk: Everyone knows you 'd steal the wax out of your own mother's ears.
Krem: That's rule number 45. I’ve memorised all 173, including the most important one ‘A man is only worth the sum of his possessions.'
Archer: Back on my homeworld that kind of thinking almost destroyed our civilisation.