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Supernatural: How To Win Friends And Influence Monsters

Dean, Sam, and Bobby investigate mysterious disappearances in New Jersey, attributed to the "Jersey Devil," but soon discover that the Leviathans are responsible and have a plan to conquer the country through the miracle of mass-marketing and fast food.

Episode Info

Episode number: 7x9
Production Number: 3X7059
Airdate: Friday November 18th, 2011

Director: Guy Norman Bee
Writer: Ben Edlund

Alternate Airdates:

UK (E4) Sep 12, 2012


Guest Stars
Jim BeaverJim Beaver
As Bobby Singer
James Patrick StuartJames Patrick Stuart
As Dick Roman
Benito MartinezBenito Martinez
As Edgar
Cameron BancroftCameron Bancroft
As Dr. Gaines

Co-Guest Stars
Sean RogersonSean Rogerson
As Brandon
Olivia ChengOlivia Cheng
As Susan
Darryl ScheelarDarryl Scheelar
As Leviathan
Jason McKinnonJason McKinnon
As Ranger Rick Evans
Gabriel PatrichGabriel Patrich
As Mitchell Rayburn
Nancy J. LilleyNancy J. Lilley
As Leann Rayburn
John TreleavenJohn Treleaven
As Senator in Commercial
Main Cast
Jared PadaleckiJared Padalecki
As Sam Winchester
Jensen AcklesJensen Ackles
As Dean Winchester


Two older “glampers,” Mitchell and Leann Rayburn, are enjoying the comforts of home at the Wharton State Forest at the Pine Barrens in New Jersey. They turn in for the night and something attacks them. When Mitchell wakes up, he discovers that their attacker has strung him upside down in his sleeping bag. As he looks on in horror, something charges out of the wood and attacks him...

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Episode Quotes
Sam: You think the world wants to end?
Dean: I think that if we didn't take its belt and all its pens away each year that, yeah, the whole enchilada would have offed itself, already.

Ranger Rick: Tell you this, though, you got to respect Mother Nature. You respect her, or she'll string you up and eat your ass right through the Gore-Tex.
Dean: So you're thinking it's Mother Nature?

Brandon: Hey, uh, douchewad, a hostess will seat you. Do I look like a freaking hostess?!?
Dean: Do you want to look like a hostess?
Sam: That didn’t really make sense, what you... said.

(serving Sam, Dean, and Bobby)
Brandon: Sidewinder soup and salad combo goes to Big Bird. TDK Slammer to Ken Doll. And a little heart-smart for creepy uncle.

Bobby Singer: Never could get you little grubs to pull a trigger on a single deer.
Dean: You're talking about Bambi, man.
Bobby Singer: You don't shoot Bambi, jackass. You shoot Bambi's mother.

Dean: I think you pissed off my sandwich.

Sam: Okay, so whatever turned Gerry Browder into a pumpkin head... and is currently turning Dean into an idiot...
Dean: I'm right here. Right here.

Dean: Bobby, I'm here, okay? I'm on the case. What's the problem?
Bobby Singer: I've seen a lot of hunters live and die. You're starting to talk like one of the dead ones, Dean.
Dean: No, I'm talking the way a person talks when they've had it, when they can't figure out why they used to think all this mattered.
Bobby Singer: Oh, you poor, sorry... you're not a person.
Dean: Thanks.
Bobby Singer: Come on, now. You tried to hang it up and be a person with Lisa and Ben. And now here you are with a mean old coot and a van full of guns. That ain't person behavior, son. You're a hunter, meaning you're whatever the job you're doing today. Now, you get a case of the Anne Sextons, something's gonna come up behind ya and rip your fool head off. Now, you find your reasons to get to get back in the game. I don't care if it's love or spite or a $10 bet. I've been to enough funerals. I mean it. You die before me, and I'll kill ya.
Dean: We need to scrape some money together, get you a condo or something.

Dean: Now it's all making sense. Remember when Crowley kept going on about hating Dick? I thought he was just being general.

Cultural References
Title: How To Win Friends And Influence Monsters

The title is a play on the title of the self-help book How To Win Friends And Influence People, written by Dale Carnegie.

Sam: Well, Motel 6 just ain’t leavin’ the light on anymore.

"We'll leave the lights on for you," is the slogan of the U.S. motel chain Motel 6.

Dean: The sketch looks more like a Chewbacca head.

Chewbacca is the first mate of the Millennium Falcon in the Star Wars movies, and a large fur-covered alien who speaks in growls and roars.

Dean: Enjoy your lunch... Ranger Rick.

Ranger Rick is a raccoon in Ranger Rick Magazine, that goes on adventures designed to promote interest in nature and environmentalism.

Brandon: Sidewinder soup and salad combo goes to Big Bird.

Big Bird is a large yellow bird on the children's PBS show [i]Sesame Street[/i].

Brandon: TDK Slammer to Ken Doll.

Ken is the male companion to the Barbie doll from the Mattel toy line.

Dean: Talking about Bambi, man.

Bambi is the deer in the 1942 Disney film of the same name.

Dean: All right, well, let's check its Hulk pants for some ID.

The Incredible Hulk is a gigantic green-skinned anti-hero with Marvel Comics, an appears when scientist Bruce Banner becomes angry. For Comic Codes reasons, his pants never rip apart when he transforms.

Bobby Singer: I'm no Dr. Oz, but I think that's his adrenal glands.

Dr. Mehmet Cengiz Oz is a real-life doctor and host of a medical issues program, The Dr. Oz Show.

Bobby Singer: The two of you--aren’t you fed up playing Snuffleupagus with the Devil all the live long?

Mr. Snuffleupagus is an elephant-like creature on Sesame Street, who only Big Bird realized existed for many years.

Dick Roman: You're like a planet of just the cutest little engines that could.

"The Little Engine That Could" is a 1906 story that has seen many versions, and has a little train that chants "I think I can, I think I can" while climbing up a mountain track.

Other Episode Crew

CreatorEric Kripke
Executive ProducerMcG  |  Robert Singer  |  Sera Gamble  |  Philip Sgriccia
Co-Executive ProducerPeter Johnson  |  Jim Michaels  |  Adam Glass
ProducerTodd Philip Aronauer  |  Daniel Loflin  |  Andrew Dabb
Co-ProducerJerry Wanek  |  Serge LaDouceur  |  Craig Matheson
Consulting ProducerBen Edlund
Associate ProducerKristin Cronin
Production DesignerJohn Marcynuk
EditorDonald Koch
CastingAlex Newman  |  Robert J. Ulrich  |  Carol Kritzer  |  Eric Dawson  |  Coreen Mayrs  |  Heike Brandstatter
First Assistant DirectorKevin Parks
Second Assistant DirectorDebra Herst (1)
MusicJay Gruska
Music EditorDino A. Moriana
Music SupervisorAlexandra Patsavas
Costume DesignerDiane Widas
Key GripHarvey Fedor
Set DecoratorGeorge Neuman
Property MasterChristopher Cooper
Supervising Sound EditorCharlie Crutcher
Re-Recording MixerDennis Kirk  |  Todd Orr
GafferChris Cochrane
Director of PhotographySerge LaDouceur
Stunt CoordinatorLou Bollo
Executive ConsultantEric Kripke
Production ManagementCraig Matheson
Sound MixerDonald Painchaud
Executive Story EditorRobbie Thompson
Key Makeup ArtistJuliana Vit
Visual Effects CoordinatorAdele Jones (2)
Visual Effects SupervisorIvan Hayden
Transportation CaptainRod May
Visual Effects ProducerGrant Lindsay
Key HairstylistJeannie Chow
Special Effects SupervisorRandy Shymkiw
Original CastingPatrick Rush
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