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The Dunder Mifflin is making a local advertisement for the paper company, and Michael dismisses the hired pros, and instead encourages his crew to be creative. Meanwhile, Dwight deals with the pain of losing Angela by retreating into Second Life.
There are more nods to the city of Scranton in this episode. When Andy discusses "D" with Dwight in the break room, he is drinking a Wegman's brand "W-Pop." The logo of the Scranton/Wilkes-Barre Yankees, the AAA affiliate of the New York Yankees, can be seen on the snack machine. Plus, The Times-Tribune, the newspaper used in Michael's commercial, is the local paper in Scranton.
This is the first mention of the Nashua, New Hampshire branch. Originally there were only 4 branches, which then shrank to three once Stamford was shut down. But now it appears Dunder-Mifflin has experienced growth again and now has another 4th branch.
Andy: (singing) Gimme a break! Gimme a break! Break me off a piece o' that ...
Dwight: 'Second Life' is not a game. It is a multi-user virtual environment. It doesn't have points or scores. It doesn't have winners or losers.
Jim: Oh, it has losers.
(Michael is speaking to the entire staff in the conference room.)
Michael: You are creative. You are damn creative. Each and every one of you. You are so much more creative than all of the other dry boring morons that you work with.
Jim: Who are you talking to, specifically?
(Michal calls Pam on the phone.)
Michael: Pam, please clear my phone lines.
Pam: Certainly. (makes beeping noises) Ok, clear.
Pam: I worked until about 2:45am. And then I had to decide if I wanted to spend the night with Michael, editing in his office, and Dwight, watching Michael editing in his office, or drive home and probably fall asleep at the wheel and die in a fiery car wreck. I passed out on my keyboard trying to decide.
Michael: Just have a small problem.
Ryan: I told you not to call about small problems.
Ryan: It's not part of your job. It's like, maybe you can cook but that doesn't mean you should start a restaurant.
Michael: Well actually I can't cook and I am starting a restaurant. Mike's Cereal Shack. I'm thinking we'll have as many varieties as you can buy in a store.
Andy: Does anyone actually know what Sue Grafton looks like? I mean is she hot or... ?
Creed: She's crazy hot.
Pam says she didn't know Jim played guitar. Yet, in the Season Two episode "E-Mail Surveillance
," there is clearly a guitar in Jim's room and Pam walks right next to it.
When Michael is talking to David Wallace, you can clearly see his two extensions are 1001 and 1002. While Davis is calling from extension 1023. Clearly, they're recording the phone conversations in another room of the office.
Dwight: I signed up for Second Life about a year ago. Back then my life was so great that I literally wanted a second one. In my Second Life I was also a paper salesman and I was also named Dwight. Absolutely everything was the same. Except I could fly.
"Second Life" is an Internet-based virtual world with millions of registered players.
Phyllis is referring to the dancing baby from the show Ally McBeal
Sue Grafton is at the Steamtown Mall. She's doing a book signing right now.
is a famous mystery writer, best known for her series of Kinsey Millhone mysteries.
You have a call from Eddie Murphy.
Michael: (on speakerphone, pretending to be Eddie Murphy)
Shrek! Shrek, I'm a donkey! I'm a donkey, Shrek! (laughs)
I'm just kidding. It's me. Hello Ry.
Michael is pretending to be famous comedian and Saturday Night Live
alumnus, Eddie Murphy
. He imitates Donkey, who is voiced by Murphy in the 2001 film Shrek