The series is a daily magazine show which premiered on October 3, 1988 on the ITV network in the United Kigdom. The series was originally hosted by husband and wife team Richard Madeley and Judy Finnigan until 2001. In 1999, on Friday's John Leslie and Fern Britton presented. When Richard & Judy left, in 2001, John would present with either Coleen Nolan or Twiggy. In 2002, Fern Britton returned to the show with Phillip Schofield. From 2003 to 2006 Phillip co-hosted with Lorraine Kelly on Monday's and Friday's. Ruth Langsford & Eamonn Holmes took over hosting Friday edition's and covering the main presenters from 2006. Holly Willoughby took over from Fern Britton from 2009.