Free-spirited businessman Ripley Holden tries to open a casino in Laughlin, Nevada. But he soon runs into several obstacles that he must overcome, including money issues and the murder of his ex-business partner.
After the disaster-prone opening, the public thinks the Viva is cursed. Ripley must convince a high-roller, Sweet Lenny, to leave rival casino owner Nicky in order to get people coming back to the casino.
Ripley finds out that the Viva is being scammed by cheaters. To try to stop them, Ripley hires better security guards to catch the culprits and make an example of them.