Based on the radio show hosted by Bert Parks, it debuted on network television in 1948.
A revived version of the game show came in 1976 with a new set of rules and game play. In this Tom Kennedy hosted version, nine celebrity panelists sat on the edges of a 4x5 trilon gameboard, so that each space on the board connected to two different celebrities. Two contestants, one man playing against one woman (ABC had returning champions) and playing in turn, called out numbered gameboard spaces from 1-20, which were then turned around to reveal either money ($100, $200, or $300), a money bag, a wild card (indicated by the "W" on a rainbow background), or an empty space. After the reveal, if it was a money space or wild card, the two celebrities "attached" to that space were posed a question by the host. Both gave different responses; one gave the correct answer while the other bluffed. The contestant's job was to pick the celebrity that gave the correct answer. Doing so put the player's symbol in that box (a moustache for the male contestant, or painted lips for the female contestant) and the right to pick again; if not, the space was covered back up and control passed to the opponent.
A final version was hosted by Gene Rayburn in 1985.