Good answer my friend. But I'm still a bit confused. Didn't 7th Heaven dominate all other WB and UPN shows in the ratings last year? So how could they have lost in the ratings these past two years? As I said, I really haven't watched either network in the past few years, and I always assumed that The WB had the upper hand. I heard Veronica Mars sucks in the ratings. But since The WB still had some hits under it's belt, it's kinda hard to tell what would have happened. Oh well. Other than Smallville, The CW can eat my ass.
7th Heaven's ratings weren't horrible. It was just that at times UPN's Monday night beat it in the ratings game. It was stil a ratings winner in WB terms. The WB only had the upper hand at dramas. They made a ton of horrible choices in shows like The Mountain, Jack & Bobby, Tarzan, Like Family and Just Legal. They also didn't give shows a chance like Birds of Prey. Or pilots like Lost in Space.
At least UPN gave shows a full season or a decent winter run. Just look at thier tracks records since 2001. UPN blew it when they dumped Kevin Hill (mainly due to death threats Taye Diggs got) and Enterprise.
And if you play race into the system, you can see why the WB lost. When you have only two people of color on all your shows combined, you just tuned out most of the country. At least on UPN you saw blacks, whites, hispanics, asians and others. I can't say the same for the WB. You do notice all the UPN shows on the CW feature people of color.
Veronica Mars is low rated and its no fault of the series. It has lacked a good lead in and gets killed by reruns. I mean why watch it on Tuesday when it airs on the weekend. If I was UPN, I would have aired it with Everybody Hates Chris instead of airing EHC with Love Inc and Cuts.