The top ten communities are chosen by an in-house panel, which makes their selections based on community spirit, originality and passion for hockey. The top five communities are determined by audience vote. Once the top five are revealed, voters are re-invited to vote for the Grand Prize Community.
Besides the exclusive bragging rights that come with being crowned "Kraft Hockeyville" 2009, the ultimate hockey community is awarded prizes to help them make their mark in Canada’s hockey history:
$100,000 from Kraft to upgrade the home arena endorsed by the winning community. An NHL® pre-season game hosted in the community arena. A CBC Hockey Night in Canada broadcast from their community.
The top four remaining communities are awarded:
$25,000 from Kraft to upgrade the home arena endorsed by the community. A CBC Hockey Night in Canada broadcast from their community. (Source: http://www.cbc.ca/sports/hockey/hockeyville/prizing/)