After a nationwide search, Oprah Winfrey named Kingsland, Georgia to be "LOVETOWN, USA". Oprah traveled to Georgia and launched the first of its kind social experiment, where she called the community to action at a "love rally" and challenged everyone to "open their arms and hearts to the possibilities of all kinds of love." Two experienced relationship coaches, Paul Carrick Brunson and Kailen Rosenberg, have the daunting task of transforming Kingsland in 30 short days. The coaches will attempt to mend relationships of embattled friends and lovers, and find true love for six singles with people living in their own back yard. Involving everyone from the mayor to grade school students, this social experiment will examine the affects love, grace, kindness and forgiveness can have on an entire community.
During the final week of the Lovetown experiment, Paul and Kailen make it their mission to get local churches more involved. After meeting with pastors, Paul uncovers a serious divide among the churches and gets them to agree to participate in an all-inclusive worship event.
Then, the Lovetown singles and their dates take a trip to Cumberland Island. If they choose, the couples can spend the night with each other at nearby St. Simons Island. On the island, Ron and Anya strive to push their relationship to the next level, while Charles nearly sabotages everything he and Franchesca have established. Martina worries her date might be too affectionate for her liking, and Dan gets to know his date, Peace.
Paul checks in on the couples at the end of the trip and finds that things aren't exactly as he had expected. Ron is still hesitant to make a commitment to Anya, while Charles and Franchesca agree to be exclusive. Dan takes Kailen's advice and ends up having a great first date with Peace.