If you’ve been looking forward to AMC’s new computer series ‘Halt and Catch Fire,’ then here’s some good news.
Not only is the network debuting the drama two weeks ahead of its official premiere date, but it’s also jumping on the social media bandwagon by showing the series on Tumblr -- the first-ever small screen series to do so on the social network and the first time AMC’s ever partnered with social media to showcase a new show.
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“‘Halt and Catch Fire’ is a fun ride through the early days of the PC era, a time when no one could imagine a portable computer weighing less than 15 pounds, let alone one that was a few ounces and doubled as a phone. It’s a perfect show for summer and -- given the subject matter -- a good fit for Tumblr’s first TV series premiere and AMC’s first social media screening,” said AMC president Charlie Collier.
Available for two weeks (starting today, May 19, and running through May 31), audiences can now view the drama starring Lee Pace, Scoot McNairy, Mackenzie Davis, Kerry Bishé and Toby Huss, which follows the rise of the PC era in the early 1980s.
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“Tumblr is the biggest platform for social TV and destination for many of AMC’s most passionate fans,” said Tumblr global head of brand partnerships Lee Brown. "We’re excited to welcome 'Halt and Catch Fire' and the rest of AMC's lineup to the home of fandoms through Tumblr integration on AMC.com and to offer this first look at Halt and Catch Fire to our community.”
You can watch the first episode here. ‘Halt and Catch Fire’ premieres Sunday, June 1 at 10/9c on AMC.