CBS has four major new drama shows headed to the network this fall, and on Sunday it released the key art for each of them, featuring images of the characters and taglines. Which ones worked, and which ones didn't? Let's go through them one by one and decide, shall we?
First up is Vegas, which doesn't waste any time in delineating good and bad. Dennis Quaid's sheriff Ralph Lamb is in the white half of the poster, meaning he's a good guy. Meanwhile, Michael Chiklis stands before a black background, meaning he's bad. It's a little simplistic thematically, but stylistically it surprisingly works (though I really can't get over how little like a gangster and how much like an Observer Chiklis looks). The tagline "Let the Sin Begin" isn't too bad either. In fact, of the four key arts released by CBS, this one might be my favorite. On to Elementary.
While I'm firmly in the "This is a dumbed-down version of BBC's Sherlock and I'll never watch it" camp, I've got to say that the tagline, "New Holmes. New Watson. New York," isn't half bad, if a little trite. The poster on the other hand is pretty bland. I like the brown tones, but there's not much to work with other than stars Jonny Lee Miller and Lucy Liu, who aren't doing anything that interesting. Not that I could have really been convinced to watch the series at all, but this poster doesn't even make me feel a little bit bad about that.
At first glance, this poster looks like a mix of The Devil Wears Prada and New Girl or something. But it's elegant in its simplicity; the briefcase is a surprisingly subtle clue that Martina here is a lawyer. The tagline "Every Underdog Has Her Day" is also a subtle hint to that fact, though it appears to be left intentionally vague. Without knowing the premise of the show, I would have no idea what it's about. Maybe CBS is trying to attract a wider audience than those that usually tune into legal shows by simply not explicitly revealing that she's a lawyer.
Finally, there's Partners, which looks like Friends-meets-Will & Grace. The poster definitely has a vibe of 'fun life with friends in the big city,' with us looking into backseat of a cab as the driver. The tagline, "Four friends. Three couples" is a clever one that reveals the conceit of the show -- these two couples (one gay, one straight) are united by a platonic relationship between the two central characters. The poster certainly doesn't let us forget the Will & Grace connection with the big caption on the top, either.
All four shows are slated to premiere this fall on CBS. Which ones are you looking forward to?