CW Unveils Posters for New Fall Shows, 'Emily Owens, M.D.,' 'Arrow,' and 'Beauty and the Beast'

The CW has a pretty large slate of new shows coming up this fall. Three new shows are launching on the relatively small network: superhero series Arrow, medical dramedy Emily Owens, M.D., and the police procedural Beauty and the Beast. It's a group that seems specifically catered to fans of the network -- because it is. But if you're unsure on whether or not to tune in, perhaps these new posters will convince you. Some of them work, and some of them don't. I'll share my opinion, and then you can let us know what yours is.

First up: Beauty and the Beast's smoldering new key art. 

To be honest, I'm not the biggest fan of this poster. Sure, the black and white aesthetic is cool, and so is the choice of coloration -- not only do his eyes match the colors of the show's logo, but there's also a faint bit of rosiness on Kristin Kreuk's cheeks. It's subtle enough, but the poster really doesn't answer what this show is. It's apparently "a modern-day romantic love story with a procedural twist," but what does that mean? This poster doesn't really give us any information other than the same-y "good girl in love with a dangerous, damaged man" fad that Twilight introduced us to.

What about Arrow?

Whoa, the CW is catering to its largely female audience? That's crazy! But seriously, though, what does this poster have in common with the one for Beauty and the Beast? That's right -- the guy at the center of it looks dangerous (Beast had eyes, Arrow has Arrows), and is bearing some scars. So the objectification of dangerous, damaged men continues, except this time, we're treated to some shirtless abs and pecs. You can tell: the CW is worried that a female audience won't go for a superhero show. This is like having The Dark Knight Rises poster just be a photo of shirtless Christian Bale: it's sort of missing the point. 

Surely Emily Owens, M.D. won't be shirtless, scarred, and dangerous.

No, you know what? I actually kind of like this one. Sure, it's a little bit cutesy, but it's got a decent punchline (she's got butterflies in her stomach, get it?) and is bright and happy in a way that the shadowy other two posters aren't. Sure, the show's quality could still be either great or awful, but I feel like I have a good idea of the tone the show is going for -- sort of like a female-oriented Scrubs. I feel like the tagline "Practicing Medicine. Working on Life," is sort of halfway developed, but you can tell what they were going for, and it's not insulting.

What do you think? Which poster do you like the best? Which shows are you looking forward to watching on the CW this fall?


- Beauty and the Beast (2012)
- Arrow
- Emily Owens, M.D.
- CW

Written by: mcpherson
Aug 16th, 2012, 11:41 am


Level 1 (19%)
Points: 0.6
Since: 20/Dec/12
Message Posted On Dec 20th, 2012, 2:32 am

All three shows, I love, and I they each individually have their own statement. For beauty and the beast, I think they could possibly change it a little by have them facing eachother, to bring out the idea that there is love involved. Then again, if you see a guy and a girl on a cover, you can tell where it's leading. I think the rest convey the right message.


Message Posted On Nov 15th, 2012, 7:03 pm
excellent shows!!
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