Though NBC’s “Today” had an audience as high as 6 million during the two weeks of the London Olympic Games, “Good Morning America” has come thundering back.
The Hollywood Reporter said “GMA” beat “Today” Wednesday morning with 4.52 million over 4 million and 1.86 million over 1.68 million in the key adults 25-54 demographic, according to overnight numbers.
The show was likely aided by a sit-down interview by George Stephanopoulos with “Twilight” star Robert Pattinson, one of only a few media appearances he has made as of late. The net has been abuzz ever since his co-star and girlfriend Kristen Stewart admitted to having an affair with Rupert Sanders, her “Snow White and the Huntsman” director. Stewart has since reportedly been dropped from that film, according to The Hollywood Reporter.
“GMA” had its first demographic win in 17 years the week of July 23, with 4.837 million total viewers to 4.295 million, and 1.851 million over 1.839 million in adults 25-54.. The previous day, GMA led in total viewers for the first time since the “Today” Olympic coverage began on NBC. “Today” also had its best single-day tune in in more than a year Aug. 3, with 6.5 million viewers.