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CNN eyes Spurlock to super-size sagging ratings

CNN announced today that documentary director of "Super Size Me" Morgan Spurlock will bring his signature wit and affable charm to the network in the form of a new original series, "Inside Man."

The acclaimed director originally rose to fame with the 2004 Oscar-nominated documentary on obesity, and brought a similar flair for analyzing pervading social issues to television with "30 Days", which aired on FX from 2005 to 2008. "Inside Man" will actually be somewhat of a spiritual successor to that award-winning series. Spurlock will turn his camera on little-seen facets of the American life and landscape, providing in-depth profiles on migrant farm workers, gun lovers, and end-of-life hospice workers, among other topics.

Morgan Spurlock

Spurlock joins "No Reservations" host/heralded celebrity chef Anthony Bourdain, who will also be developing a new series for the news network. CNN announced in May that Bourdain would be hosting a new weekly travel and food series, no doubt in the same vein as his Travel Channel series. “Like Anthony Bourdain’s new CNN series, 'Inside Man' will carry the distinctive stamp of its host while taking viewers on colorful and informative journeys into fascinating corners of American society,” CNN Worldwide EVP and managing editor Mark Whitaker stated today.

“We have wanted to make a smart, challenging and entertaining network show for the past few years and we couldn’t have found a better partner to accomplish that with than CNN,” Spurlock said.

CNN has recently been faced with record 20-year low ratings, and hopes the addition of this and other high-profile non-fiction weekend series will be the needed boost to get the news network back on track. "Inside Man" is slated to debut in April 2013.

- Morgan Spurlock

Written by: kyleiam
Aug 23rd, 2012, 8:19 am

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