In a move that will no doubt fuel conspiracy theories about the media elite and liberal leftists, MTV has announced that its annual Video Music Awards will be broadcast an hour earlier so as not to conflict with US President Barack Obama's speech at the Democratic National Convention on Thursday.
This year, the VMAs will run from 8:00 pm until 10:00 pm Eastern because Obama is scheduled to accept his party's nomination for another term as President after the 10:00 hour in Charlotte, North Carolina.
Hosted this year by comedian/actor Kevin Hart and featuring a star-studded lineup of popular musical acts, the event is a massive draw and MTV usually seizes the opportunity to introduce new programming following the broadcast. However, this year they are abandoning the practice and allowing Obama's address to the DNC, airing live on all major broadcast networks and cable news outlets, to have free reign over the valuable timeslot.
Last year's VMAs drew a viewership of 12.4 million people, larger than any audience on the broadcast networks that week and likely MTV's biggest audience ever. In comparison, the DNC has been projected to attract nearly 40 million viewers on Thursday to hear the President and other notable Democrats respond to the Republicans' salvo during last week's Republican National Convention.
If the VMAs were to go head-to-head against the RNC, do you think MTV would do the same thing?