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MTV To Air VMAs An Hour Earlier Due To DNC

In a move that will no doubt fuel conspiracy theories about the media elite and liberal leftists, MTV has announced that its annual Video Music Awards will be broadcast an hour earlier so as not to conflict with US President Barack Obama's speech at the Democratic National Convention on Thursday.

President Barack Obama

This year, the VMAs will run from 8:00 pm until 10:00 pm Eastern because Obama is scheduled to accept his party's nomination for another term as President after the 10:00 hour in Charlotte, North Carolina.

Hosted this year by comedian/actor Kevin Hart and featuring a star-studded lineup of popular musical acts, the event is a massive draw and MTV usually seizes the opportunity to introduce new programming following the broadcast. However, this year they are abandoning the practice and allowing Obama's address to the DNC, airing live on all major broadcast networks and cable news outlets, to have free reign over the valuable timeslot.

Last year's VMAs drew a viewership of 12.4 million people, larger than any audience on the broadcast networks that week and likely MTV's biggest audience ever. In comparison, the DNC has been projected to attract nearly 40 million viewers on Thursday to hear the President and other notable Democrats respond to the Republicans' salvo during last week's Republican National Convention.

If the VMAs were to go head-to-head against the RNC, do you think MTV would do the same thing?


Details
Person:
- Barack Obama
Show:
- MTV Video Music Awards
Network:
- MTV

Written by: Chrononaut
Sep 4th, 2012, 3:42 pm

KYLEd
(Data Entry Specialist)

Level 53 (90%)
Points: 27852.2
Mood: mellow
Since: 17/Jul/06
Message Posted On Sep 7th, 2012, 6:25 am

I agree, MTV is indeed old news.

I think it's amusing that they still have Video Music Awards when they dropped Music Televsion from their logo in 2010.

Granted they do technically still air videos but they've been banished to the hours of 3am to 9am.

foo

Level 1 (69%)
Since: 09/Mar/09
Message Posted On Sep 4th, 2012, 9:44 pm

Hah. Cute. No one will still watch it either way. MTV is old news.

ab

Level 2 (31%)
Points: 3.4
Since: 20/Apr/08
Message Posted On Sep 4th, 2012, 9:44 pm

Yes.  I think it's all tied to the idea they want their viewers to vote so they at least give lip service to keeping them informed.  Never mind their schedule is full of things like 'Teen Mom" "Ridiculousness" and their "Rock the Vote" push wasn't terribly successful.

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