VMAs crash through the floor

To get a head start on Monday's release of Titanic on Blu-Ray, the MTV Video Music Awards sank hard and fast last night.


How fast and hard? Last year, 12.4 million people tuned in. This year? 6.1 million. Egads.

And in the target demo, the show drew only a 5.3. (Goldmember: Bad News Bears, Walter Matthau) I'm sure the network will blame President Obama's Democratic National Convention acceptance speech, but that's a ridiculous drop.

Now, let's be fair and balanced (TM Fox News). Usually the VMAs are on Sundays, but, in a genius move, MTV moved them off the NFL's first Sunday and plopped them on the DNC's final night. Brilliant!


And then, the network moved the broadcast up an hour, to avoid direct head to head Obama-induced destruction.

Here's an idea: How about move them away from anything that the entire nation would watch? I know, I know - a stunning idea that would never work. 

Here's another idea. Why would people care about a topic - music videos - that the entire network has moved away from? I mean, you're more likely to see Jersey Shore boob job of the year or best new Snooki spawn of the year. I love music videos. I'd love to see more of them. But I guess I'm not the demo.

- MTV Video Music Awards

Written by: Hamatosan
Sep 7th, 2012, 2:48 pm



Level 39 (91%)
Points: 17879.2
Since: 08/Jul/10
Message Posted On Sep 7th, 2012, 3:38 pm

Fair enough. I had heard that their scripted shows weren't half bad anymore. It's just that the reality stuff gets all the press, and is thus what the network gets defined by. And while Teen Wolf does do pretty well in the ratings, Jersey Shore does much better. Sad but true. Anyway, maybe the answer then is for the channel to jettison the reality stuff, and focus on their scripted output.


Message Posted On Sep 7th, 2012, 3:27 pm
@msd85 i disagree with mtv being old news they are more into programming now with Teen Wolf drawing great ratings and being renewed for a new season months ago.They have a new comedy that's a reboot of a UK series The Inbetweeners,Awkward,tons of shows that are nothing like teen mom and jersey shore. That i believe make up for the horrible direction the rest of the network have taken.


Level 39 (91%)
Points: 17879.2
Since: 08/Jul/10
Message Posted On Sep 7th, 2012, 3:06 pm

Wow. An over 50% drop. Yikes. MTV in general is just old hat nowadays. The only show that draws is Jersey Shore, and that's going away soon. The funny thing is that if MTV went back to being a music channel, people might start watching again just because it was something different.

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