To get a head start on Monday's release of Titanic on Blu-Ray, the MTV Video Music Awards sank hard and fast last night.
How fast and hard? Last year, 12.4 million people tuned in. This year? 6.1 million. Egads.
And in the target demo, the show drew only a 5.3. (Goldmember: Bad News Bears, Walter Matthau) I'm sure the network will blame President Obama's Democratic National Convention acceptance speech, but that's a ridiculous drop.
Now, let's be fair and balanced (TM Fox News). Usually the VMAs are on Sundays, but, in a genius move, MTV moved them off the NFL's first Sunday and plopped them on the DNC's final night. Brilliant!
And then, the network moved the broadcast up an hour, to avoid direct head to head Obama-induced destruction.
Here's an idea: How about move them away from anything that the entire nation would watch? I know, I know - a stunning idea that would never work.
Here's another idea. Why would people care about a topic - music videos - that the entire network has moved away from? I mean, you're more likely to see Jersey Shore boob job of the year or best new Snooki spawn of the year. I love music videos. I'd love to see more of them. But I guess I'm not the demo.