Who won the ratings game - the DNC or the RNC?

The winner, and new champion of the national convention ratings game is...


Fox News Channel.

But while Conservatives and their viewers won the battle, they lost the war.

In terms of total viewers, FNC outdrew its closest competitor, NBC, by 7 million viewers. In the adults 25-54 demo -- the bread and butter of cable news outlets but less desireable to broadcast networks which favor 18-49-year-olds -- Fox News placed second to NBC (8.52 million behind 9.7 million).

The highest overall night was Fox's, during the third night of the Republican National Convention (9.1 million viewers), marking its average numbers 5.34 million viewers. NBC placed second with 5.03 million, followed by ABC (3.66 million), CBS (3.4 million), CNN (3.1 million) and MSNBC (2.97 million).

In the adults 25-54 demo, both CBS and ABC's broadcast coverage outmatched CNN and MSNBC, to take the Bronze and fourth place, respectively. The networks trailed NBC (1.94 million) and FNC (1.42 million), with ABC averaging 1.32 million and CBS averaging 1.26 million. CNN's six-night average was 1.15 million, while MSNBC trailed with 1.01 million.

NBC's strong showing over the other broadcast networks is more impressive when you factor in that it did not air coverage of the second night of the Democratic National Convention because of the NFL season opener, which saw the Dallas Cowboys beat the defending Super Bowl Champion New York Giants.

While Fox News won overall, the Democratic National Convention drew a larger audience and more from the adults 25-54 demographic. The three nights' worth of DNC coverage drew 70.2 million total viewers and 24.5 million adults 25-54 across the three main broadcast and cable news networks.

The RNC was just behind with 65.9 million total viewers and 21.2 million adults 25-54.

- FOX NEWS channel

Written by: Hamatosan
Sep 7th, 2012, 6:07 pm

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