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Sony in hot water in U.K.

Sony

The United Kingdom doesn't play around. Follow the rules or head to the Tower of London.

Ruthless

Sony Entertainment is learning the hard way to do what it is supposed to do, as U.K. media watchdog Ofcom has revealed that Sony Corp.'s entertainment channel Sony Entertainment Television is airing too much advertising per hour.

In the U.K., time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed 12 minutes. Sony broke that rule by one minute and four seconds earlier this year.

Sony blamed a late schedule change for the mix-up, but the damage is done. Even with extra checks in light of the slip-up to reduce the risk of errors, Ofcom still has but one course to remedy this.

Walk the Plank

In all seriousness, Ofcom has a legal duty to set the standard and make sure that others live up to it. The media watchdog said this wasn't the first time Sony has broken the rules with advertising and, each previous time, Sony claimed to have new practices in place to eliminate future occurrences. Obviously those haven't worked quite like the company intended.

Ofcom did say that the circumstances this time were different than in previous cases, however, it did say that it was "concerned that, despite previous assurances by Sony, its revised procedures have not proved sufficiently robust to prevent a further breach."

There is no word on what penalty, if any, will be levied. The tickle chair seems appropriate, I think.


Details
Network:
- Sony TV

Written by: Hamatosan
Sep 9th, 2012, 10:00 pm

Anonymous

Message Posted On Sep 11th, 2012, 6:32 pm
"In the U.K., time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed 12 minutes" I've given up watching TV because of the adverts I've even cancelled my Sky subscription and gone over to FreeSat, wife likes corrie and 'stenders. And the reason? Adverts. Comedy Central shows several popular sitcom episodes back to back yet each episode is only about 20 minutes long so what fills the other 20 minutes of the hour? Similarly TV shows like Fringe are 40 minutes so again what happens during the other 20 minutes of the hour? Because it sure feels like there's more than 12 minutes of adverts.
tt4079

Level 2 (33%)
Since: 25/Dec/09
Message Posted On Sep 10th, 2012, 4:25 am

Rtruell, Doctor Who is made by the BBC who do not have tv advertising but is paid for via license fees.

rtruell

Level 1 (36%)
Since: 17/Apr/12
Message Posted On Sep 10th, 2012, 2:54 am

"In the U.K., time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed 12 minutes"

 

Hummm.  That's interesting.  All of a sudden, I'm not so happy about Doctor Who airing here in Canada...although I suppose something is better than nothing.  And I thought the editing of US-based shows for airing in Canada was bad enough!

 

See, in the US it's 15 minutes of commercials per hour, and in Canada it's 17.  That means that every US-based show that airs on a Canadian station/channel has 2 minutes edited out of it, to allow for the increased minutes of commercials.  But UK-based shows, like Doctor Who, will have a whole 5 minutes gone!  Yikes!

 

Oh, well...I guess that's what DVD's and Blu-ray's are for :-)

 

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