The United Kingdom doesn't play around. Follow the rules or head to the Tower of London.
Sony Entertainment is learning the hard way to do what it is supposed to do, as U.K. media watchdog Ofcom has revealed that Sony Corp.'s entertainment channel Sony Entertainment Television is airing too much advertising per hour.
In the U.K., time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed 12 minutes. Sony broke that rule by one minute and four seconds earlier this year.
Sony blamed a late schedule change for the mix-up, but the damage is done. Even with extra checks in light of the slip-up to reduce the risk of errors, Ofcom still has but one course to remedy this.
In all seriousness, Ofcom has a legal duty to set the standard and make sure that others live up to it. The media watchdog said this wasn't the first time Sony has broken the rules with advertising and, each previous time, Sony claimed to have new practices in place to eliminate future occurrences. Obviously those haven't worked quite like the company intended.
Ofcom did say that the circumstances this time were different than in previous cases, however, it did say that it was "concerned that, despite previous assurances by Sony, its revised procedures have not proved sufficiently robust to prevent a further breach."
There is no word on what penalty, if any, will be levied. The tickle chair seems appropriate, I think.