Is Nickelodeon in trouble?


When I was a young boy, Nickelodeon was my favorite television channel - and it wasn't even close. Legends of the Hidden Temple, Nick Arcade, G.U.T.S. and Double Dare were the greatest things I had ever seen. Show's like Ren and Stimpy, and Doug quickly became my favorites. Are You Afraid of the Dark? created a love of horror in me that continues to this day. And I even liked All That.

My love and fond memories of the network make today's report from Brian Wieser, an analyst with Pivotal Research Group, hard to hear. According to Wieser, Nickelodeon is hurting its parent company, Viacom.

The report says that TV viewership is up among children during the last 10 months, just not at Nickelodeon.

And while some might put that blame on new technologies, Wieser said that isn't the case.

“Online video and Netflix equate to only 5 percent of the more than 40 billion person-hours of traditional linear television that is consumed in the course of a month in the United States. Among kids, the data is similar, he said.

 “Traditional television viewing among kids 2-11 has been on an upswing in recent years," he added, "it is clear that Nickelodeon lost a substantial number of viewers over the past year. Kids have not abandoned TV for new video platforms. There is no credible evidence that online video or Netflix impacts traditional TV viewing ... drops at Nickelodeon are still real."

Even with that bleak assessment, Wieser says Viacom stock is something you should buy. It is priced at $73 dollars a share currently.

- nickelodeon

Written by: Hamatosan
Sep 10th, 2012, 5:34 pm


Message Posted On Dec 30th, 2013, 8:21 am
Stumbled upon this article and it's funny to see both the shows mentioned by Jon and Wader have been cancelled. There really aren't that many solid/popular current shows on Nickelodeon anymore.

Level 1 (26%)
Since: 02/Aug/12
Message Posted On Sep 11th, 2012, 10:14 pm

Certainly a huge fan of Nickelodeon, however I guess I can understand. Most of my viewing goes to Cartoon Network these days because they have more than one show I honestly care about. I guess Nickelodeon has iCarly and Victorious and the longer they stay around (and Dan Schneider), the better for Nickelodeon.

Unfortunately Nickelodeon kind of tried to go the way of Disney and Cartoon Network grabbed Adventure Time and Regular Show. I can see why Nickelodeon might be in trouble.



Level 1 (10%)
Since: 14/Aug/12
Message Posted On Sep 11th, 2012, 7:29 am

Some of the shows are viewed by adults reliving their teen years.  This is one of my "guilty pleasures".  Some of the most talented are found on Victorious and ICarly.   I can recall some of the scripts similiar to ones that aired on Radio and early TV.  Long live Nickelodeon!

Related news

Emma Stone To Guest Star On iCarly

Just because Nickelodeon's popular teen comedy iCarly is currently airing..

Nickelodeon Sets Premiere Date For Their Revival Of Teenage Mutant Ninja Turtles

Did you know that Nickelodeon has a reboot of Teenage Mutant Ninja..

17 Viacom Channels To Be Dropped By DirecTV At Midnight Tonight, Unless Last Minute Agreement Is Reached

If you scanned the headline of this story and thought "Didn't I read..