When I was a young boy, Nickelodeon was my favorite television channel - and it wasn't even close. Legends of the Hidden Temple, Nick Arcade, G.U.T.S. and Double Dare were the greatest things I had ever seen. Show's like Ren and Stimpy, and Doug quickly became my favorites. Are You Afraid of the Dark? created a love of horror in me that continues to this day. And I even liked All That.
My love and fond memories of the network make today's report from Brian Wieser, an analyst with Pivotal Research Group, hard to hear. According to Wieser, Nickelodeon is hurting its parent company, Viacom.
The report says that TV viewership is up among children during the last 10 months, just not at Nickelodeon.
And while some might put that blame on new technologies, Wieser said that isn't the case.
“Online video and Netflix equate to only 5 percent of the more than 40 billion person-hours of traditional linear television that is consumed in the course of a month in the United States. Among kids, the data is similar, he said.
“Traditional television viewing among kids 2-11 has been on an upswing in recent years," he added, "it is clear that Nickelodeon lost a substantial number of viewers over the past year. Kids have not abandoned TV for new video platforms. There is no credible evidence that online video or Netflix impacts traditional TV viewing ... drops at Nickelodeon are still real."
Even with that bleak assessment, Wieser says Viacom stock is something you should buy. It is priced at $73 dollars a share currently.