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Ellen crushes daytime competition

Winner

As the race for the syndicated crown heats up, Ellen DeGeneres refuses to vacate the throne.

Even with a handful of new shows launching, Ellen scored a 3.0 in total households in metered markets. This is its highest rating since the 2006-07 season. By those numbers, Ellen will land an an 8 percent share of the viewing audience, which would be her best in that measure since the show went on the air in 2003. Not bad, not bad at all.

Ellen topped not only in households but also among women 25 to 54 (with a 2.2 rating among the key daytime audience demo), women 18 to 49 (1.7) and adults 25 to 54 (1.4).

Comparatively, Ellen had a 2.4 opening-day rating in households, a 1.1 among women 18 to 49, a 1.3 among women 25 to 54 and a 0.9 among adults 25 to 54.

But the challengers are right on her heels. Dr. Oz, despite moving an hour forward to make run for Katie Couric's new offering, landed a 2.8 rating to start his fourth season. Couric's new show wasn't a slouch, though. In Los Angeles, Dallas and Nashville -- the three markets where Dr. Oz is its lead-in had a 3.5 household average, and Oz had a 2.8.

But in the 10 markets where Katie and Dr. Oz compete head to head, Oz was on top in households with a 3.1 average to Katie's 2.2.

Other numbers: 1.5 for Maury and Steve Harvey, 1.2 for Jerry Springer, 1 for The Jeff Probst Show and Wendy Williams 1.0 and 0.8 for The Ricki Lake Show.

Also, Anderson Cooper show - now called Anderson Live - scored a healthy 1.3 rating Monday in metered markets in total households, which was up 18 percent over a year ago.

Who do you think wins this?


Details
Show:
- The Ellen DeGeneres Show
- The Dr. Oz Show

Written by: Hamatosan
Sep 11th, 2012, 9:46 am

rtruell

Level 1 (36%)
Since: 17/Apr/12
Message Posted On Sep 12th, 2012, 1:44 am

Ummm..."Houston, we have a problem".  The entire text of the article appears twice!

 

Nice to see Ellen still on top of the heap after all these years, even in the face of fresh competition.  And I see that Katie isn't the be-all, end-all that a lot of people think she is.

 

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