NBC made the curious choice this morning to not air live coverage of the 9/11 Moment of Silence, instead choosing to interview Kris Jenner, the mother of the Kardashian horde. NBC was the only national broadcast that did not cover the segment. Many cable networks covered it as well.
Instead of the tribute to honor those lives impacted 11 years ago, Savannah Guthrie and Jenner discussed the finale of Keeping Up With the Kardashians, Jenner’s breast implant replacement. and Kim Kardashian’s relationship with Kanye West. You have to prioritize, you know.
New York City local NBC affiliate WNBC did air the moment of silence coverage.
The moment of silence was held at Ground Zero in New York City and at the White House in Washington D.C. at 8:46 a.m. That is the time that first plane struck the North Tower of the World Trade Center in 2001.
Megan Kopf, a spokesperson with the Today show, defended the network's lack of coverage of the ceremony.
"The Today show dedicated a considerable amount of time to September 11th coverage this morning throughout the entire show," Kopf said.
MSNBC aired a full rerun of the original footage from September 11, 2001, which they have done since 2006, according to an MSNBC spokesperson.
This is an odd decision on NBC's part, to say the least. Did they not realize immediately that this was going to draw flak?