SyFy's supernatural series Haven will be returning for a third season in a week. The drama, which stars Emily Rose as Audrey Parker, an FBI agent investigating strange events in the coastal town of Haven, Maine, initially premiered in 2010 to middling reviews, but has since maintained a small but loyal audience of about 2.55 million total viewers. The series, based loosely on the Stephen King novel The Colorado Kid, last aired in December of last year with the Christmas-themed "Silent Night," the end of which featured the narrator promising, "Well, that's the end of our story. Correction, that's the end of this story. There's an awful lot more to tell. Not that we're telling. Another secret to keep in Haven."
So what is this new secret?
A new press release from SyFy might clue us in a little: "In the premiere, Haven picks up immediately following the events of the gripping season two finale with Audrey (Emily Rose) having been kidnapped; Nathan (Lucas Bryant) warned against pursuing a romantic relationship with Audrey; and Duke (Eric Balfour) seemingly engaged in a fight to the death with Nathan after he discovers his family lineage is to kill Haven citizens with Troubles."
Sure, it doesn't tell us a lot. But this little promise of some viral marketing is rather interesting: "Following last year’s successful innovative Twitter campaign, season three will introduce online viewers to a new entity in the Haven mythology—The Guard. Mysterious and deeply entrenched in the history of Haven, The Guard has hijacked Haven social media channels to get their message out—if you are troubled, we can help #EscapeToHaven by @TheGuardHaven."
It's an attempt by SyFy to attract more viewers to the series -- or, as the press release calls them, new "recruits."
Haven season 3 will premiere Friday, September 21 at 10/9c on SyFy. Will you be tuning in?