IFC is kicking up it’s campaign for season 2 of Portlandia. They shot a behind the scenes documentary
with Carrie Brownstein and Fred Armisen. The documentary tells the story of how the pair meet, they were both in bands. As well as showing some hilarious footage of Armisen at SXSW before he auditioned for SNL. Most of all they highlight the third character of the show, the city of Portland.
Ahead of the premiere Portlandia has launched several interactive websites. The first asks you to pickle any website
. A reference to a sketch in the first episode of season 2. They have also launched an activity book
that will allow you to create you own avatar or complete a bike maze.
A few familiar faces are back for the 2012 run. The first episode titled Mixology will feature the Feminist Bookstore ladies. Andy Samburg will also star in the episode as a Los Angeles native who moves to Portland. He won’t be the only SNL alumni to make an appearance as Kirsten Wiig reveals she has taken a trip to the Oregon city for the second season.
The citizens of Portland have taken things well. The real-life mayor of the city, Sam Adams, plays a re-occurring character as the assistant to the TV mayor. Adams declared Januaray 21st, 2011 as Portlandia Day. The event included the use of a decorative bird based on a sketch from the first season.