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Bad news for the Office, Parks and Recreation

Scott

Earlier today, Michael Stevenson brought you yesterday's ratings. In his report, he made mention of the low numbers that The Office, and Parks and Recreation earned in their season premieres. But it's worse than he told you - The Office's number was its lowest premiere rating ever, as well as tied for its lowest-rated episode ever. 

You had better believe NBC is worried today. The Office was NBC's highest-rated scripted show last season and they are planning on sending it out with a bang in its final season this year. 

Fans lost interest last season as the show seemed to flounder without Michael Scott. Andy Bernard's reign (of terror) was poorly received and it seemed like the show was just going through the motions. Fans noticed. The numbers dropped big-time during last season. But still, there was very little competition last night and, with the momentum the show seemed to be building, for it to stall out of the gate is a really bad sign.

The show drew 4.3 million viewers and a 2.1 rating in the adults 18-49 demo. Those numbers are down 46 percent from last fall. The rest of Thursday's Must-See TV block was down too - Up All Night (3.1 million, 1.3), was down 46 percent, and Parks and Recreation (3.5 million, 1.7), was down 19 percent for its lowest-rated premiere yet - which shocks me, as that is one of the best written shows on TV today.

The Saturday Night Live Election Special  (5.2 million, 1.6) drew the night's best rating for the Peacock and Rock Center with Brian Williams (4.1 million, 1.1) was down 21 percent.

How long until NBC gets desperate? NBC finished third last night, with ABC and CBS not having launched their fall shows yet. How did the once great comedic network fall so far and so fast? And is this going to hurt the chances that the Dwight Schrute spin-off, The Farm, gets picked up?

What would you do to save things if you were NBC? Can it be done?

 


Details
Show:
- The Office (US)
Network:
- NBC

Written by: Hamatosan
Sep 21st, 2012, 6:14 am

Sporadik

Message Posted On Sep 21st, 2012, 11:05 am
I agree Cesar, they didn't promote this at all, which they should've done since the Olympics. If I wasn't home and looking through the guide or surfing this site I wouldn't have known
msd85
(Crazed Contributor)

Level 39 (83%)
Points: 17853.2
Since: 07/Jul/10
Message Posted On Sep 21st, 2012, 8:20 am

Wow. Things were even worse than I thought when I did my daily report. Yikes.

CesarMutante1

Level 1 (1%)
Since: 11/Sep/12
Message Posted On Sep 21st, 2012, 6:24 am

One possible reason is lack of promotion. I know that I didn't realize these shows were new until I was flipping through the channel guide, and noticed "Up All Night" was totally new last night. I apparently missed an SNL special, but I hear it wasn't that great.

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