Since its inception in 2006, Twitter has exploded in popularity and become the dominant social networking service alongside Facebook. With its potential audience of over 500 million active users and countless unregistered viewers, Twitter has also been a useful tool for television networks to help promote new shows and season premieres.
According to a survey published in the Wall Street Journal, comments about TV shows on Twitter and other social media websites jumped to 75.5 million in July, in comparison to 8.8 million last year. Hopping on the bandwagon with both feet, FOX and CBS are both turning to Twitter as a major component of their fall promo campaigns.
Today, FOX announced that fans will be able to score an advance look at the Season 3 premiere of its comedy Raising Hope on Twitter before it airs on TV, marking the first time that a full episode of a TV series has been shown on the website. The commercial-free premiere will be available from now until 11:59 pm next Thursday, and fans who share the episode with their followers on Twitter may receive a special thank-you message from the cast of Raising Hope.
Following suit, CBS will kick off its #CBSTweetWeek at the CBS Connect Lounge on CBS.com with a full week of social media events from Monday, September 24 until Friday, September 28. The eye network promises that fans will be able to chat live with their favorite CBS stars, producers, and creative talent during the East Coast broadcast of each program's respective premiere. They will also be able to follow conversation streams and participate in polls about the episodes by logging into the CBS Connect Lounge with their Twitter or Facebook accounts.
The social media trend is a great way for companies to advertise their products and services with a built-in audience of younger people who check Facebook and Twitter approximately 25,000 times a day. Does anybody else remember thinking that this stuff was just a fad that would be over in a couple of years?