Beginning today, Hulu Plus subscribers will be able to watch WWE's shows the day after they air on television. The multi-year pact between the two companies will include WWE "Monday Night Raw," "Friday Night Smackdown," "WWE NXT," "WWE Superstars," and "WWE Main Event."
The deal represents a huge online profile bump for both companies. WWE has lately been upping their online profile, emphasizing social networking on Twitter and Facebook as well as with a YouTube channel featuring original shorts. Hulu, meanwhile will get a huge influx of original programming that ignores the traditional television season format.
"It's great for us," said Andy Forssell, Hulu's senior VP of content. "We live in a world with heavy seasonality. For us, it's fantastic to have year-round content."
WWE programming is already available via Hulu's collection of free programming through the company's website. However, shows are uploaded three days after the initial television broadcast and are not available via Hulu Plus streaming apps like XBox Live, PS3, Roku, and mobile devices.
Personally, I'm hopeful this means we'll eventually see some vintage WWE programs. The wrestling powerhouse owns numerous tape libraries of past rival companies such as WCW, and had up until recently been planning a dedicated cable network on which to air this stockpile of footage.