With all of the supernatural and fantasy programming that has made its way onto television screens over the last few years, Lifetime has decided to get in on the action.
In late August, the women's specialty network ordered a pilot for an hour-long drama series called Witches Of East End and cast Emmy Award winner Julia Ormond in the lead role. Adapted from the best-selling novel by Melissa De La Cruz, Witches Of East End tells the story of Joanna Beauchamp, a sexy, warm, artistic, tough and ethereal beauty who has been concealing a shocking secret from her two adult daughters: they are witches.
Putting her magical past and mystical powers aside in favor of a normal existence, Joanna has built a quiet life as an art teacher in a small town, but a grave and immediate danger drives her and her daughters Ingrid and Freya to rediscover their skills.
In addition to the casting of Rachel Boston as Ingrid, Nicholas Gonzalez has landed a regular role as Matthew, a good natured local police officer who is dating Ingrid's ditzy co-worker, but finds himself more interested in Ingrid. When his peaceful township is bedeviled by a series of murders and strange deaths, Matthew has his hands full at work.
Maggie Friedman, who had witch-related experience on ABC's Eastwick, will write and executive produce the project.
Can the Witches Of East End cast a spell on you?