Trying to appeal to the fairer sex, ABC has purchased a female-driven primetime soap from Make It Or Break It creator Holly Sorensen and producer Mark Gordon.
Currently untitled, the dramatic project is based on an idea conjured up by Sorensen and her old friend, Irish actress Victoria Smurfit (pictured). The series would center on a trio of very average women who manage to break into New York's beauty industry thanks to a mysterious product that holds a wicked secret.
Falling under a blind deal that Sorensen signed with ABC Studios in conjunction with the Mark Gordon Company, the new project reunites her with ABC Entertainment Group president Paul Lee. Then president of ABC Family, Lee helped to develop and broadcast Sorensen's Make It Or Break It, which ended its three-season run in May.
Also referred to as MIOBI, the drama series chronicled the lives of teen gymnasts striving to make it to the Olympic Games and was inspired by the 2006 film Stick It. After debuting to an audience of 2.5 million viewers in June of 2009, the show was picked up for an additional 10 episodes, which started airing in January 2010, bringing the number of episodes in the first season to 20. The second season began in June 2010 and continued in March of 2011 following a hiatus. The third and final season premiered on March 26 of this year and the series finale aired on May 14.
Total non-sequitur: Smurfit is a funny last name. Do you think anyone ever calls her Smurfette?