It has been announced today that T4 will not be returning to our screens next year. The block of programming aimed at teenagers, has aired weekend mornings for the past 14 years on Channel 4. The block is known for broadcasting the Hollyoaks omnibus every Sunday morning as well as giving Channel 4 viewers a chance at watching re-runs of E4 exclusive comedies. It recently began broadcasting it's very own talk show on Sundays 'Watch and Listen'. The block launched the presenting careers of Dermot O'Leary, Vernon Kay, Steve Jones, Ben Shepherd and Alexa Chung to name but a few. The shows roster of current presenters are Nick Grimshaw, Georgie Orkell, Jameela Jamil, Will Best and Matt Edmondson.
The Sunday block of programming recently moved to E4 as part of a shakeup of Channel 4's weekend line-up, which saw the introduction of new breakfast show Sunday Brunch. Head of formats for the network, Dominic Bird is wanting to introduce three new Friday night shows to appeal to the T4 audience and said this on the axing of the brand
"Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution. In a landscape where Channel 4 now provides E4, the nation's most popular channel for 16 -34 year olds, T4 has been fighting incredibly hard to maintain the cut through it once enjoyed, and now is the right time to look at more appropriate ways to serve our younger viewers. This is an incredibly exciting opportunity to develop a credible popular music show for Friday nights. The pilots reflect our continued ambition to provide our younger audiences on Channel 4 with a range of entertaining music content."
Past presenter Vernon Kay tweeted "Very sad T4 is ending. The start of great things for many many people, in front of and behind the camera!! I loved it and always will." Whilst current presenter Jameela Jamil added "Yes. It is true and it is very sad... T4 will be closing its doors this year... This is probably what ol' nostradamus was ravin' on about."