Do not adjust your web brower - this is not a rehash of yesterday's news. Another telecom network has reached a deal with Time Warner Cable to air Los Angeles Lakers games. The National Basketball Association team is branching out into its own cable network, similar to the New York Yankees' YES Network in the New York City area.
AT&T has signed on to air the network on its U-verse system in Southern California, just in time for the start of the NBA season this week. Yesterday we announced Time Warner Cable reaching deals with Charter Communications and Verizon FIOS for the network (which will be available in English and Spanish language broadcasts).
Lakers games will be the selling point of the new Time Warner Cable SportsNet and Time Warner Cable Deportes networks.
“AT&T U-verse is thrilled to bring Lakers, Galaxy and Sparks games and other exciting content to U-verse TV customers in Southern California,” said Jeff Weber, President of Content and Advertising Sales, AT&T Home Solutions. “Many of our customers are passionate about Los Angeles sports, and we’re pleased to be able to deliver the content they want.”
“We’re excited to work with AT&T U-verse to give our viewers and their customers in Southern California more access to the Lakers, Galaxy and Sparks than they’ve had before,” said Dan Finnerty, Senior Vice President, Time Warner Cable Sports. “AT&T U-verse customers will now be able to watch Lakers, Galaxy and Sparks games and behind-the-scenes programming on Time Warner Cable SportsNet and Time Warner Cable Deportes.”
I expect more and more sports teams to go to deals like this. Sports broadcasts rates are flying through the roof, with no signs of slowing down.