Conan O'Brien producing ABC comedy adapted from Kindle Single

In a first for television, ABC is adapting a series from an Amazon Kindle Single digital book.

Keep Swinging
Based on the memoir Keep Swinging by Rick Marin, the untitled single-camera comedy will focus on an artsy father with zero interest or experience in sports. When his sons enter the world of competitive sports, he and his wife are thrown into a whole new family dynamic and social life for which they are woefully unequipped.

Produced by Conan O'Brien's Conaco Productions, the project will be co-written by Marin and executive producer Lew Schneider, who shared in two Emmy Awards for Best Comedy Series while working on Everybody Loves Raymond.

In January of 2011, Amazon launched its Kindle Singles digital book business, offering short stories, long-form journalism, and opinion pieces. Published shortly before Father's Day this year, Keep Swinging chronicles the rookie season of the self-proclaimed "world's most sports-challenged dad," an indoorsy TV writer raising two alpha boys whose life turns around when he gets off the sidelines, puts on an oversized jersey, and hurls himself into the world of his kids' sports.

"This material was so personal and immediate – I was writing it on my phone during practices and games," Marin said. "It was exciting to be able to get it out there so fast as a Kindle Single. Instead of waiting a year for it to be printed and shipped to bookstores, you're published immediately. Ninety seconds after I finished writing it, it was up and people were already reading and responding to the story."

While books have provided a wealth of source material in recent development seasons, this marks the first time that a digital book has been adapted for television. Are there are any other digital books that might make a decent TV series?

- Conan O'Brien
- Lew Schneider
- Rick Marin

Written by: Chrononaut
Nov 2nd, 2012, 2:39 pm

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