Dish Network subscribers are one-step closer to never seeing an ad again, as a California judge has refused Fox Broadcasting's request for an injunction on Dish's new ad-skipper DVR services, which it calls "AutoHop" and "PrimeTime Anywhere."
U.S. District Court Judge Dolly Gee's decision is not specifically known, as the court order was sealed. But it has leaked out that the ruling is not a home run for Dish, because the judge did accept certain copyright infringement theories.
This is a game changer for TV. If this is approved, everyone is going to come out with similar products. So ad revenues are going to plunge and networks are going to be hurting, which in turn means they are going to charge more for their products. Therefore, those of us who pay for cable/satellite TV will pick up the slack. Even when we win, we lose.
Fox said in a statement that the company is "gratified the court found the copies DISH makes for its AutoHop service constitute copyright infringement and breach the parties’ contract."
Dish, on the other hand, also said it is "gratified" with the result, with it saying that the judge basically agreed with everything it said and that customers would not be held responsible for copyright infringement for using PrimeTime Anytime. This seems like way more trouble than it is worth, no?