Judge refuses injunction on ad skipper


Dish Network subscribers are one-step closer to never seeing an ad again, as a California judge has refused Fox Broadcasting's request for an injunction on Dish's new ad-skipper DVR services, which it calls "AutoHop" and "PrimeTime Anywhere." 

U.S. District Court Judge Dolly Gee's decision is not specifically known, as the court order was sealed. But it has leaked out that the ruling is not a home run for Dish, because the judge did accept certain copyright infringement theories.

This is a game changer for TV. If this is approved, everyone is going to come out with similar products. So ad revenues are going to plunge and networks are going to be hurting, which in turn means they are going to charge more for their products. Therefore, those of us who pay for cable/satellite TV will pick up the slack. Even when we win, we lose.

Fox said in a statement that the company is "gratified the court found the copies DISH makes for its AutoHop service constitute copyright infringement and breach the parties’ contract." 

Dish, on the other hand, also said it is "gratified" with the result, with it saying that the judge basically agreed with everything it said and that customers would not be held responsible for copyright infringement for using PrimeTime Anytime. This seems like way more trouble than it is worth, no?



Written by: Hamatosan
Nov 7th, 2012, 9:30 pm


Message Posted On Nov 9th, 2012, 12:18 am
Oh, my comment applies to OTA broadcasts. I guess pay TV providers previously only supplied boxes that can only FF, rather than skip.

Message Posted On Nov 9th, 2012, 12:13 am
So what's so good about AutoHop? Did you have to fast forward through commercials before? We've had PVRs that skip specified amounts of time for years. Admittedly, it generally takes more then one button push, since you don't know how long the ad break is. Much better than fast forwarding though.

Message Posted On Nov 8th, 2012, 1:13 pm
Why not just run ALL the commercials before and after the programs like most of the TV Networks in the rest of the world do? I spent over 10 years in the Far East and that's the way it is done there.

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Message Posted On Nov 8th, 2012, 5:37 am

I have said this for a long time, but I suspect with all the overlay promo crap you see now days, it will probably come down to the networks embedding the ads within the program through use of split screen areas and overlays, etc. You will never be able to get away from them completely ...

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