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Maggie Q's 'Nikita' moves back to Friday at 8pm

 

'Nikita' hasn't been doing so hot at 9:00pm.

Nikita title card

The CW has opted to move 'Nikita' back to greener pastures, the original Friday night, 8:00pm primetime slot where the series has seen its greatest ratings success. At its 9pm slot, the show has dropped to 0.2/1 in 18-49 and 793,000 viewers (as of the episode which aired two weeks ago). 

As of November 30, the Maggie Q vehicle will return to an 8:00pm EST time slot on Fridays, to be followed by a repeat screening of CW's new smash hit 'Arrow.' Given that the shuffling of timeslots usually loses more viewers than it gains, I question the thinking behind this move. Also, if CW brass are attempting to capitalize on the success of 'Arrow' here, it makes far more sense to keep 'Nikita' as a follow-up to 'Arrow's repeat, where the success of the Stephen Amell action-drama could serve as a lead-in. It is far more likely that you will keep viewers who are already tuned to CW than it will be to attract new viewers early, before the show that they're excited about. But what do I know, I'm just a freelance writer--CW does this for a living.

'Nikita' is a remake of the hit of same name about a trained assassin gone rogue trying to stop a secret U.S. agency known only as Division from recruiting deeply troubled teenagers and training them to be assassins. It stars the Hawaiian-born Maggie Q as the skinniest assassin ever seen on television.

Check out Maggie Q's appearance on Jimmy Kimmel Live below!

 


Details
Show:
- Nikita
Person:
- Maggie Q
Network:
- CW

Written by: bad_subject
Nov 8th, 2012, 3:22 am

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