I guess MTV is done getting down - everyone knows they have been moving away from music for a long time now, so it shouldn't be a big surprise that the network is losing interest in dancing as well.
The network pulled the plug on America's Best Dance Crew today after seven seasons. The show, produced by American Idol's Randy Jackson, told the story of dance crews going head-to-head for a $100,000 grand prize. People were served during its run left and right. The news isn't that surprising when you look at the ratings. They have dropped steadily since the first season in 2008 in MTV's core 12-34 demographic - probably aided by the fact that broadcast networks added shows with similar set-ups.
"We are grateful to Randy Jackson and Warner Horizon for having brought our audience seven amazing seasons of dance with ABDC, and look forward to more successful and dynamic entertaining collaborations in the future," said an MTV spokesperson.
I can't say I ever watched it. I might fall in the target demo, but MTV does nothing for me nowadays. I don't think there is one show on the network I would watch. Even the new Beavis and Butthead episodes were disappointing. I think MTV’s real core demo is about 10-20.